The 10 Big Mistakes Small Businesses Make When Running Customer Surveys

Make sure you avoid these simple but business harming mistakes

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Did you know that customer surveys can actually damage customer relationships?

That’s right, if poorly implemented, the very tool that you rely on to help you improve customer relationships can do the exact opposite.

This report outlines the top ten mistakes that small businesses typically make when running customer surveys. It is laid out in a simple to understand and easy to use format with a range of examples to help you understand each point.

You will learn:

  • How often you should survey your customers.
  • Why you should not ask about “customer satisfaction”
  • How to interpret your results.
  • Why asking your customers “what is important to you” is bound to fail.
  • And more…