The Customer Survey Question Sourcebook

Almost 150 Tested and Proven Customer Survey Questions

Looking for questions for your customer satisfaction survey? You’ve found them right here.

The Customer Survey Question Sourcebook makes writing your customer satisfaction survey as easy as “Pick and Mix”. Through an extensive template list of sample questions we make it easy to write your survey quickly and efficiently.

Staring at a blank sheet of paper and trying to think of customer satisfaction survey questions is hard, really hard. Customer satisfaction surveys need questions but what do you ask and how do you word them? What scale should you use?

We’ve been running customer surveys for more than 10 years and we know what works and what doesn’t work. Over that time we have tested questions, determined which scales work the best and which questions to ask.

You can now make use of that testing through the sample questions list in this download.

Can’t I just Make Up My Own Customer Satisfaction Questions?

Yes of course you can but what and how should you ask?

Getting the subject matter and wording right for your customer satisfaction survey is time consuming.

Also if you word the questions incorrectly you may get a response but do not know how to interpret that response. You don’t want to waste your time and your customer’s time with poorly worded questions.

Do You Want to Risk Driving Down Customer Satisfaction with Your Survey?

A poorly worded customer satisfaction survey can actually harm customer satisfaction just when you are trying to improve customer loyalty.

Questions that are worded in a confusing, ambiguous or unfamiliar way can make the survey experience more difficult for customers to complete. This can impact negatively on their perception of the organisation delivering the survey.

If the Questions are Unclear You May Not Know What to Do Next

You will get confusing results if the questions are not worded correctly. For instance where you have two ideas contained in a question the respondent will only be focusing on one idea when they respond: but which one? That can make it very difficult to decide what action to take when you receive the results.

“… The final ‘voice of the customer’ report we received from Genroe [parent company of RunOurSurvey] has removed the guesswork out of implementing the right strategies, targeted at the right customers. We found it valuable and it delivered tremendous clarity to our management team. We have since tweaked our focus and eliminated time and money previously invested on activities that were clearly not going to increase customer satisfaction, sales or our profitability.”

Sam Riley
Ansarada Pty Limited

The Customer Survey Question Sourcebook Prevents Errors

By giving you a pre-tested template wording for your survey you can prevent errors occurring. For example;

Asking about more than one attribute in the question, e.g. “Please rate our customer service and responsiveness”. Customers will rate one or the other attribute but not both, and you won’t know which they are rating.

Pre-disposing the response, e.g.: “How bad did you find the service on our customer support line”. Asking questions like this can pre-dispose customers to answering in one way or the other and you really just want to know what they think.

How Much Time to Do Have to Write, Test and Re-Test the Questions?

Writing and honing the customer satisfaction survey can take quite a long time to get just right. It’s much easier to simply select questions from our list, maybe change one or two words and be ready to go.

That’s what the professional market research companies do. They start with a template and select from there. We’re just giving you the same edge at a fraction of the cost.

Genroe have been performing ac3′s customer survey for a number of years providing valuable analysis on issues and flexibility in approach.”

Monique McIntosh (Chief Operating Officer, ac3)

Get the Customer Survey Sourcebook

The Customer Survey Sourcebook contains almost 150 customer survey questions that have been tried and tested for many years. So all you have to do is go through and pick out the questions that you want, copy them into your survey and you’re ready to go. It’s that easy.

Satisfaction Guaranteed

60 Day Money Back Guarantee

We know that these questions work and we’re so confident that we’ll give you a 60 day no-questions asked money back guarantee. If they don’t work for your survey just let us know and we’ll send your money back.

What Does it Include?

The Customer Survey Question Sourcebook includes:

  1. The wording for almost 149 customer survey questions
  2. Rating scale suggestions: 1 to 7, 0 to 10, etc.
  3. Rating scale wording
  4. Survey Science: Using “Construct Specific Response Options”
  5. Survey Science: Which rating scale to use
  6. Survey Science: Which order to put the rating scale in.

Want a sneak peak? Click here to download a free sample right now.

Ready to Save Time and Effort

If you’re ready to save yourself time, effort and the risk of wasting your time or annoying your customers buy this invaluable sourcebook of survey questions now.